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News : UniKL Launches the UniKL Business Series with Kotler Marketing Forum

JOHOR BAHRU, 25 July 2016- Yang Berhormat Dato' Dr Adham Baba, Chairman of Universiti Kuala Lumpur launched the UniKL Business Series with the Marketing Forum with Prof Kotler to take place in Johor Bahru on the 7th and 8th of October 2016.


Jointly organised by UniKL through its subsidiary UniKL Resources Sdn Bhd (URSB), Kotler Impact, Iskandar Regional Development Authority (IRDA) and MyEvents International, the forum will be an exciting platform to learn from the world renowned marketing guru himself. The marketing forum also aims to connect leading minds of international and local marketing experts across different industries in a global exchange of leading marketing ideas.


As part of the UniKL Business Series, UniKL is hosting the Marketing Forum in Johor with the support of Iskandar Regional Development Authority (IRDA). This is part of UniKL's support of the State Government's initiative to make Johor the hub for international conventions and conferences in the year 2017.


Dato' Dr Adham Baba delivering his officiating speech


Dato' Dr Adham Baba in his address to the audience said, "This is the second time UniKL is bringing the world celebrated Marketing Guru to our shores in as many years. Last year we had the liberty of listening to Prof. Philip Kotler in the Marketing Forum titled "Road to Change" which included the ‘CEO Dinner with Prof Kotler' held at the Intercontinental Hotel, Kuala Lumpur, and the ‘Marketing Forum with Prof Kotler' held at MATRADE Exhibition and Convention Centre (MECC)."


"It was such an insightful talk and I believe those who were there were totally captivated by the engaging discourse and left with a whole new outlook on the economic & marketing model in which we are living with now. I believe this year's session will be as engaging, if not more, as Prof. Dr. Kotler will take you in a journey of discovery on the latest trends and innovation in the forum titled 'Better World Through Marketing'. "


Also present during the Press conference for the launch of UniKL Business Series were Dr. Fahim Kibria, Chief Marketing Officer of Kotler Impact., Madam Rugayah Yasmin Ibrahim, Head of Human Capital Management of Iskandar Regional Development Authority (IRDA) and Mr. Shahul Hameed Dawood, Group CEO of My Events International.


Dr. Fahim Kibria (left), with Mr. Shahul Hameed Dawood, and Dato' Dr Adham Baba in a commemorative picture to memorialise the collaboration.


To participate in the marketing forum, contact Amirah at or 03-7770 8662 or for enquiries or more information regarding this matter, please contact Kotler Marketing Forum Secretariat at 03-7770 8662. Please visit our website at for more details and updates on the event.


Contact Us

For further information please contact

Universiti Kuala Lumpur
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